{"id":1325,"date":"2026-08-14T15:17:05","date_gmt":"2026-08-14T13:17:05","guid":{"rendered":"https:\/\/dialog-unlocked.ch\/?page_id=1325"},"modified":"2026-09-25T10:50:28","modified_gmt":"2026-09-25T08:50:28","slug":"quiz","status":"publish","type":"page","link":"https:\/\/dialog-unlocked.ch\/en\/quiz\/","title":{"rendered":"Quiz"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:100px;--awb-margin-bottom:100px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style>\n\n  #du-quiz *, #du-quiz *::before, #du-quiz *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  #du-quiz {\n    --orange: #F07D00;\n    --orange-light: #FFF3E6;\n    --orange-mid: #FFE0B8;\n    --dark: #1A1A1A;\n    --mid: #666;\n    --light: #F5F5F5;\n    --border: #E0E0E0;\n    --white: #fff;\n    --radius: 12px;\n    --transition: 0.35s cubic-bezier(0.4, 0, 0.2, 1);\n  }\n\n  #du-quiz {\n    font-family: Arial, sans-serif;\n    color: var(--dark);\n    border: 2px solid #E0E0E0;\n    border-radius: 12px;\n    overflow: hidden;\n  }\n\n  \/* \u2500\u2500 PROGRESS BAR \u2500\u2500 *\/\n  #du-quiz .progress-track {\n    width: 100%;\n    height: 4px;\n    background: var(--border);\n    position: relative;\n  }\n  #du-quiz .progress-fill {\n    height: 4px;\n    background: var(--orange);\n    transition: width 0.5s cubic-bezier(0.4,0,0.2,1);\n  }\n\n  \/* \u2500\u2500 QUIZ WRAPPER \u2500\u2500 *\/\n  #du-quiz .quiz-wrap {\n    max-width: 760px;\n    margin: 0 auto;\n    padding: 48px 24px 80px;\n  }\n\n  \/* \u2500\u2500 SCREEN \u2500\u2500 *\/\n  #du-quiz .screen {\n    display: none;\n    animation: fadeUp 0.4s ease forwards;\n  }\n  #du-quiz .screen.active { display: block; }\n\n  @keyframes fadeUp {\n    from { opacity: 0; transform: translateY(16px); }\n    to   { opacity: 1; transform: translateY(0); }\n  }\n\n  \/* \u2500\u2500 STEP LABEL \u2500\u2500 *\/\n  #du-quiz .step-label {\n    font-size: 13px;\n    font-weight: 500;\n    color: var(--mid);\n    letter-spacing: 0.04em;\n    text-transform: uppercase;\n    margin-bottom: 12px;\n  }\n\n  \/* \u2500\u2500 QUESTION \u2500\u2500 *\/\n  #du-quiz .question {\n    font-family: Arial, sans-serif;\n    font-size: clamp(26px, 4vw, 40px);\n    line-height: 1.2;\n    color: var(--dark);\n    margin-bottom: 32px;\n  }\n\n  \/* \u2500\u2500 INFO BUTTON \u2500\u2500 *\/\n  #du-quiz .info-btn {\n    display: inline-flex;\n    align-items: center;\n    gap: 7px;\n    background: var(--orange-light);\n    border: 1px solid var(--orange-mid);\n    color: var(--orange);\n    font-family: Arial, sans-serif;\n    font-size: 13px;\n    font-weight: 600;\n    padding: 8px 16px;\n    border-radius: 999px;\n    cursor: pointer;\n    transition: background var(--transition);\n    margin-bottom: 20px;\n  }\n  #du-quiz .info-btn:hover { background: var(--orange-mid); }\n  #du-quiz .info-btn svg { flex-shrink: 0; }\n\n  \/* \u2500\u2500 TOOLTIP \u2500\u2500 *\/\n  #du-quiz .tooltip-box {\n    background: var(--orange-light);\n    border: 1px solid var(--orange-mid);\n    border-radius: var(--radius);\n    padding: 16px 20px;\n    margin-bottom: 24px;\n    font-size: 14px;\n    line-height: 1.6;\n    color: var(--dark);\n    display: none;\n    animation: fadeUp 0.25s ease forwards;\n  }\n  #du-quiz .tooltip-box.visible { display: block; }\n  #du-quiz .tt { display: none; }\n  #du-quiz .tt.active { display: inline; }\n  #du-quiz .tooltip-title {\n    font-weight: 600;\n    color: var(--orange);\n    margin-bottom: 6px;\n    font-size: 13px;\n    text-transform: uppercase;\n    letter-spacing: 0.04em;\n  }\n\n  \/* \u2500\u2500 CATEGORY CARDS \u2500\u2500 *\/\n  #du-quiz .cards {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 16px;\n    margin-bottom: 36px;\n  }\n  @media (max-width: 540px) {\n    #du-quiz .cards { grid-template-columns: 1fr; }\n  }\n\n  #du-quiz .card {\n    border: 2px solid var(--border);\n    border-radius: var(--radius);\n    padding: 28px 20px 22px;\n    cursor: pointer;\n    transition: border-color var(--transition), background var(--transition), transform 0.2s;\n    text-align: center;\n  }\n  #du-quiz .card:hover { border-color: var(--orange); transform: translateY(-2px); }\n  #du-quiz .card.selected {\n    border-color: var(--orange);\n    background: var(--orange-light);\n  }\n  #du-quiz .card-icon {\n    width: 48px; height: 48px;\n    background: var(--light);\n    border-radius: 50%;\n    display: flex; align-items: center; justify-content: center;\n    margin: 0 auto 14px;\n    font-size: 22px;\n    transition: background var(--transition);\n  }\n  #du-quiz .card.selected .card-icon { background: var(--orange-mid); }\n  #du-quiz .card-label {\n    font-size: 15px;\n    font-weight: 600;\n    color: var(--dark);\n  }\n\n  \/* \u2500\u2500 YES \/ NO BUTTONS \u2500\u2500 *\/\n  #du-quiz .yn-row {\n    display: flex;\n    gap: 14px;\n    margin-bottom: 32px;\n    flex-wrap: wrap;\n  }\n  #du-quiz .btn-yn {\n    flex: 1;\n    min-width: 120px;\n    padding: 18px 24px;\n    border-radius: var(--radius);\n    font-family: Arial, sans-serif;\n    font-size: 17px;\n    font-weight: 600;\n    cursor: pointer;\n    border: 2px solid var(--border);\n    background: var(--white);\n    color: var(--dark);\n    transition: all var(--transition);\n  }\n  #du-quiz .btn-yn:hover, #du-quiz .btn-yn.yes:hover {\n    border-color: var(--orange);\n    background: var(--orange-light);\n    color: var(--orange);\n  }\n  #du-quiz .btn-yn.yes {\n    background: var(--orange);\n    border-color: var(--orange);\n    color: var(--white);\n  }\n  #du-quiz .btn-yn.yes:hover {\n    background: #d96e00;\n    border-color: #d96e00;\n    color: var(--white);\n  }\n\n  \/* \u2500\u2500 PRIMARY BUTTON \u2500\u2500 *\/\n  #du-quiz .btn-primary {\n    display: inline-flex;\n    align-items: center;\n    gap: 10px;\n    background: var(--orange);\n    color: var(--white);\n    border: none;\n    border-radius: var(--radius);\n    font-family: Arial, sans-serif;\n    font-size: 16px;\n    font-weight: 600;\n    padding: 16px 32px;\n    cursor: pointer;\n    transition: background var(--transition), transform 0.15s;\n  }\n  #du-quiz .btn-primary:hover { background: #d96e00; transform: translateY(-1px); }\n  #du-quiz .btn-primary:disabled { opacity: 0.4; cursor: not-allowed; transform: none; }\n\n  \/* \u2500\u2500 BACK LINK \u2500\u2500 *\/\n  #du-quiz .back-link {\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    color: var(--mid);\n    font-size: 14px;\n    font-weight: 500;\n    cursor: pointer;\n    border: none;\n    background: none;\n    padding: 0;\n    margin-top: 16px;\n    transition: color var(--transition);\n  }\n  #du-quiz .back-link:hover { color: var(--dark); }\n\n  \/* \u2500\u2500 RESULT \u2500\u2500 *\/\n  #du-quiz .result-header {\n    background: var(--orange-light);\n    border-radius: var(--radius);\n    padding: 24px 28px;\n    margin-bottom: 36px;\n    border-left: 4px solid var(--orange);\n  }\n  #du-quiz .result-eyebrow {\n    font-size: 12px;\n    font-weight: 600;\n    text-transform: uppercase;\n    letter-spacing: 0.06em;\n    color: var(--orange);\n    margin-bottom: 6px;\n  }\n  #du-quiz .result-title {\n    font-family: Arial, sans-serif;\n    font-size: clamp(24px, 3.5vw, 34px);\n    color: var(--dark);\n    margin-bottom: 10px;\n  }\n  #du-quiz .result-desc {\n    font-size: 15px;\n    line-height: 1.7;\n    color: #444;\n  }\n\n  \/* \u2500\u2500 VIDEO PLACEHOLDER \u2500\u2500 *\/\n  #du-quiz .video-box {\n    background: var(--light);\n    border-radius: var(--radius);\n    aspect-ratio: 16\/9;\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    justify-content: center;\n    gap: 12px;\n    margin-bottom: 36px;\n    border: 2px dashed var(--border);\n  }\n  #du-quiz .play-btn {\n    width: 60px; height: 60px;\n    background: var(--orange);\n    border-radius: 50%;\n    display: flex; align-items: center; justify-content: center;\n    color: white;\n    font-size: 22px;\n    padding-left: 4px;\n  }\n  #du-quiz .video-label { font-size: 13px; color: var(--mid); }\n\n  \/* \u2500\u2500 CTAs \u2500\u2500 *\/\n  #du-quiz .cta-section { margin-top: 40px; }\n  #du-quiz .cta-section-title {\n    font-size: 13px;\n    font-weight: 600;\n    text-transform: uppercase;\n    letter-spacing: 0.05em;\n    color: var(--mid);\n    margin-bottom: 16px;\n  }\n\n  #du-quiz .cta-primary-card {\n    background: var(--orange);\n    border-radius: var(--radius);\n    padding: 22px 28px;\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    cursor: pointer;\n    margin-bottom: 14px;\n    transition: background var(--transition), transform 0.15s;\n    gap: 16px;\n  }\n  #du-quiz .cta-primary-card:hover { background: #d96e00; transform: translateY(-1px); }\n  #du-quiz .cta-primary-card .cta-name {\n    font-size: 18px; font-weight: 600; color: white;\n  }\n  #du-quiz .cta-primary-card .cta-meta {\n    font-size: 13px; color: rgba(255,255,255,0.8); margin-top: 3px;\n  }\n  #du-quiz .cta-arrow { color: white; font-size: 22px; }\n\n  #du-quiz .cta-secondary-row {\n    display: grid;\n    grid-template-columns: 1fr 1fr;\n    gap: 14px;\n  }\n  @media (max-width: 480px) {\n    #du-quiz .cta-secondary-row { grid-template-columns: 1fr; }\n  }\n\n  #du-quiz .cta-sec-card {\n    border: 2px solid var(--border);\n    border-radius: var(--radius);\n    padding: 18px 20px;\n    cursor: pointer;\n    transition: border-color var(--transition), transform 0.15s;\n  }\n  #du-quiz .cta-sec-card:hover { border-color: var(--orange); transform: translateY(-1px); }\n  #du-quiz .cta-sec-name { font-size: 15px; font-weight: 600; color: var(--dark); }\n  #du-quiz .cta-sec-price { font-size: 13px; color: var(--orange); font-weight: 600; margin: 4px 0; }\n  #du-quiz .cta-sec-desc { font-size: 12px; color: var(--mid); line-height: 1.5; }\n\n  #du-quiz .question-img {\n    width: 100%;\n    height: auto;\n    border-radius: var(--radius);\n    margin-bottom: 28px;\n    display: block;\n  }\n  #du-quiz .result-img {\n    width: 100%;\n    height: auto;\n    border-radius: var(--radius);\n    margin-bottom: 24px;\n    display: block;\n  }\n  #du-quiz .restart-link {\n    display: block;\n    text-align: center;\n    margin-top: 32px;\n    font-size: 14px;\n    color: var(--mid);\n    cursor: pointer;\n    border: none;\n    background: none;\n    font-family: Arial, sans-serif;\n    transition: color var(--transition);\n  }\n  #du-quiz .restart-link:hover { color: var(--orange); }\n\n  \/* \u2500\u2500 DIVIDER \u2500\u2500 *\/\n  #du-quiz .divider { height: 1px; background: var(--border); margin: 32px 0; }\n\n<\/style>\n\n<div id=\"du-quiz\">\n<div class=\"progress-track\">\n  <div class=\"progress-fill\" id=\"progressFill\" style=\"width: 0%\"><\/div>\n<\/div>\n\n<div class=\"quiz-wrap\">\n\n  <!-- SCREEN 1: Kategorie -->\n  <div class=\"screen\" id=\"screen-1\">\n    <div class=\"step-label\">Step 1 of 4<\/div>\n    <h1 class=\"question\">Which business category do you belong to?<\/h1>\n    <div class=\"cards\">\n      <div class=\"card\" data-val=\"sme\" onclick=\"selectCard(this)\">\n        <div class=\"card-icon\">\ud83c\udfe2<\/div>\n        <div class=\"card-label\">SME<\/div>\n      <\/div>\n      <div class=\"card\" data-val=\"boerse\" onclick=\"selectCard(this)\">\n        <div class=\"card-icon\">\ud83d\udcc8<\/div>\n        <div class=\"card-label\">Listed company<\/div>\n      <\/div>\n      <div class=\"card\" data-val=\"startup\" onclick=\"selectCard(this)\">\n        <div class=\"card-icon\">\ud83d\ude80<\/div>\n        <div class=\"card-label\">Start-up<\/div>\n      <\/div>\n    <\/div>\n    <button class=\"btn-primary\" id=\"btn-weiter-1\" disabled onclick=\"goTo(2)\">\n      Next <span>\u2192<\/span>\n    <\/button>\n  <\/div>\n\n  <!-- SCREEN 2: Frage 2 -->\n  <div class=\"screen\" id=\"screen-2\">\n    <div class=\"step-label\">Step 2 of 4<\/div>\n    <img decoding=\"async\" class=\"question-img\" id=\"q2-img\" src=\"https:\/\/dialog-unlocked.ch\/wp-content\/uploads\/quiz_taxfree-2.jpg\" alt=\"\">\n    <h2 class=\"question\" id=\"q2-text\">Is the possibility of tax-free capital gains (for eligible employees) important?<\/h2>\n\n    <button class=\"info-btn\" onclick=\"toggleTooltip('tooltip-2')\">\n      <svg width=\"16\" height=\"16\" fill=\"none\" viewBox=\"0 0 16 16\"><circle cx=\"8\" cy=\"8\" r=\"7\" stroke=\"#F07D00\" stroke-width=\"1.5\"\/><text x=\"8\" y=\"12\" text-anchor=\"middle\" font-size=\"10\" fill=\"#F07D00\" font-family=\"sans-serif\">i<\/text><\/svg>\n      Decision guide\n    <\/button>\n    <div class=\"tooltip-box\" id=\"tooltip-2\">\n      <div class=\"tooltip-title\">Decision guide<\/div>\n      <span class=\"tt\" data-cat=\"sme\">\u00abTax-free capital gain: Possibility for employees (in Switzerland) to pay no taxes on increased values when selling the employee shares in the future.\u00bb<\/span>\n      <span class=\"tt\" data-cat=\"boerse\">With \u00abskin in the game\u00bb, by investing own money or forgoing bonus portions, employees have a downside risk, like founders and investors, thus promoting a stronger alignment of interests and entrepreneurial perspective.<\/span>\n      <span class=\"tt\" data-cat=\"startup\">\u00abTax-free capital gain: Possibility for employees (in Switzerland) to pay no taxes on increased values when selling the employee shares in the future.\u00bb<\/span>\n    <\/div>\n\n    <div class=\"yn-row\">\n      <button class=\"btn-yn yes\" onclick=\"answerQ(2, 'ja')\">Yes<\/button>\n      <button class=\"btn-yn\" onclick=\"answerQ(2, 'nein')\">No<\/button>\n    <\/div>\n    <button class=\"back-link\" onclick=\"goTo(1)\">\u2190 Back<\/button>\n  <\/div>\n\n  <!-- SCREEN 3: Frage 3 -->\n  <div class=\"screen\" id=\"screen-3\">\n    <div class=\"step-label\">Step 3 of 4<\/div>\n    <img decoding=\"async\" class=\"question-img\" id=\"q3-img\" src=\"https:\/\/dialog-unlocked.ch\/wp-content\/uploads\/quiz_money-2.jpg\" alt=\"\">\n    <h2 class=\"question\" id=\"q3-text\">Should eligible employees be required to invest their own money (or forgo bonus portions)?<\/h2>\n\n    <button class=\"info-btn\" onclick=\"toggleTooltip('tooltip-3')\">\n      <svg width=\"16\" height=\"16\" fill=\"none\" viewBox=\"0 0 16 16\"><circle cx=\"8\" cy=\"8\" r=\"7\" stroke=\"#F07D00\" stroke-width=\"1.5\"\/><text x=\"8\" y=\"12\" text-anchor=\"middle\" font-size=\"10\" fill=\"#F07D00\" font-family=\"sans-serif\">i<\/text><\/svg>\n      Decision guide\n    <\/button>\n    <div class=\"tooltip-box\" id=\"tooltip-3\">\n      <div class=\"tooltip-title\">Decision guide<\/div>\n      <span class=\"tt\" data-cat=\"sme\">Also called \u00abskin in the game\u00bb: Employees are required to invest own money (or forgo a portion of their bonus), so they have a downside risk, like founders and investors.<\/span>\n      <span class=\"tt\" data-cat=\"boerse\">This would mean that any value increase immediately from the grant (thus, also during the vesting \/ restriction period) might be realized tax-free upon future sale (in Switzerland).<\/span>\n      <span class=\"tt\" data-cat=\"startup\">Also called \u00abskin in the game\u00bb: Employees are required to invest own money (or forgo a portion of their bonus), so they have a downside risk, like founders and investors.<\/span>\n    <\/div>\n\n    <div class=\"yn-row\">\n      <button class=\"btn-yn yes\" onclick=\"answerQ(3, 'ja')\">Yes<\/button>\n      <button class=\"btn-yn\" onclick=\"answerQ(3, 'nein')\">No<\/button>\n    <\/div>\n    <button class=\"back-link\" onclick=\"goTo(2)\">\u2190 Back<\/button>\n  <\/div>\n\n  <!-- SCREEN 4: Frage 4 -->\n  <div class=\"screen\" id=\"screen-4\">\n    <div class=\"step-label\">Step 4 of 4<\/div>\n    <img decoding=\"async\" class=\"question-img\" id=\"q4-img\" src=\"https:\/\/dialog-unlocked.ch\/wp-content\/uploads\/quiz_growth-2.jpg\" alt=\"\">\n    <h2 class=\"question\" id=\"q4-text\">Should the incentive scheme be closely linked to a growth strategy?<\/h2>\n\n    <button class=\"info-btn\" onclick=\"toggleTooltip('tooltip-4')\">\n      <svg width=\"16\" height=\"16\" fill=\"none\" viewBox=\"0 0 16 16\"><circle cx=\"8\" cy=\"8\" r=\"7\" stroke=\"#F07D00\" stroke-width=\"1.5\"\/><text x=\"8\" y=\"12\" text-anchor=\"middle\" font-size=\"10\" fill=\"#F07D00\" font-family=\"sans-serif\">i<\/text><\/svg>\n      Decision guide\n    <\/button>\n    <div class=\"tooltip-box\" id=\"tooltip-4\">\n      <div class=\"tooltip-title\">Decision guide<\/div>\n      <span class=\"tt\" data-cat=\"sme\">If your company pursues a strong growth strategy in the next years, it might be suitable to have the long-term incentive strongly linked to that objective, too.<\/span>\n      <span class=\"tt\" data-cat=\"boerse\">If your company pursues a strong growth strategy in the next years, it might be suitable to have the long-term incentive strongly linked to that objective, too.<\/span>\n      <span class=\"tt\" data-cat=\"startup\" data-variant=\"4a\">This would mean that no shares will be issued \/ transferred to employees until a company exit (= company sold to a new owner, or listed on a stock exchange).<\/span>\n      <span class=\"tt\" data-cat=\"startup\" data-variant=\"4b\">This would mean that no payouts will be made to employees under the long-term incentive model, until an actual company exit (= company sold to a new owner, or listed on a stock exchange).<\/span>\n    <\/div>\n\n    <div class=\"yn-row\">\n      <button class=\"btn-yn yes\" onclick=\"answerQ(4, 'ja')\">Yes<\/button>\n      <button class=\"btn-yn\" onclick=\"answerQ(4, 'nein')\">No<\/button>\n    <\/div>\n    <button class=\"back-link\" onclick=\"goTo(3)\">\u2190 Back<\/button>\n  <\/div>\n\n  <!-- SCREEN 5: Resultat -->\n  <div class=\"screen\" id=\"screen-result\">\n    <div class=\"result-header\">\n      <div class=\"result-eyebrow\">Our recommendation<\/div>\n      <div class=\"result-title\" id=\"result-title\">Mitarbeiteroptionen<\/div>\n      <div class=\"result-desc\" id=\"result-desc\">\n        Das sind bedingte vertragliche Anrechte, die Mitarbeitenden erm\u00f6glichen, Aktien zu einem vordefinierten Preis zu kaufen, wenn man bis dahin noch angestellt ist.\n      <\/div>\n    <\/div>\n\n    <img decoding=\"async\" id=\"result-img\" class=\"result-img\" src=\"\" alt=\"\">\n    <div class=\"divider\"><\/div>\n\n    <div class=\"cta-section\">\n      <div class=\"cta-section-title\">Next steps<\/div>\n\n      <div class=\"cta-primary-card\" onclick=\"ctaClick('austausch')\" style=\"cursor:pointer;\">\n        <div>\n          <div class=\"cta-name\">Non-binding consultation<\/div>\n          <div class=\"cta-meta\">30 minutes \u00b7 Free of charge \u00b7 Clarify questions and get an initial assessment<\/div>\n        <\/div>\n        <div class=\"cta-arrow\">\u2192<\/div>\n      <\/div>\n\n      <div class=\"cta-secondary-row\">\n        <div class=\"cta-sec-card\" onclick=\"ctaClick('mini')\" style=\"cursor:pointer;\">\n          <div class=\"cta-sec-name\">Mini Workshop<\/div>\n          <div class=\"cta-sec-price\">90 min \u00b7 CHF 900 excl. VAT<\/div>\n          <div class=\"cta-sec-desc\">Focus on the model identified in the quiz: detailed explanation, mechanisms, terminology, market practice, legal \/ tax \/ financial aspects. Plus a complimentary implementation plan.<\/div>\n        <\/div>\n        <div class=\"cta-sec-card\" onclick=\"ctaClick('strategie')\" style=\"cursor:pointer;\">\n          <div class=\"cta-sec-name\">Strategy Workshop<\/div>\n          <div class=\"cta-sec-price\">180 min \u00b7 CHF 2\u2019500 excl. VAT<\/div>\n          <div class=\"cta-sec-desc\">Open the full picture: the most important models and options clearly explained with pros and cons so nothing is missed; key differences, mechanisms, terminology, market practice; legal \/ tax \/ financial aspects per model; joint definition of a suitable model and key parameters for your company. Plus a complimentary implementation plan.<\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <button class=\"restart-link\" onclick=\"restart()\">\u21ba Start again<\/button>\n  <\/div>\n\n<\/div><!-- \/quiz-wrap -->\n\n<script>\n  const state = { category: null, q2: null, q3: null, q4: null };\n\n    const results = {\n    sme: {\n      ja: {\n        ja: {\n          ja:   { title: \"Employee stock options\", desc: \"How about employee stock options? These are conditional contractual rights to purchase shares (voluntarily) at a predefined price in the future, provided you are still employed by then.\" },\n          nein: { title: \"Restricted shares\", desc: \"How about restricted shares? Employees could either buy these with their own money or receive them in lieu of a bonus.\" }\n        },\n        nein: {\n          ja:   { title: \"Net employee stock options\", desc: \"How about net employee stock options? With these, the performance of a share is measured over, say, three years; the increase in value is converted into a number of shares and allocated to the employees.\" },\n          nein: { title: \"Share awards\", desc: \"How about share awards? These are conditional contractual entitlements to receive a certain number of shares free of charge after, say, 3 years, provided you are still employed by then (and \u2013 optionally \u2013 the company has achieved certain objectives by then).\" }\n        }\n      },\n      nein: {\n        ja: {\n          ja:   { title: \"\u00abPhantom shares\u00bb or \u00abCash LTI\u00bb with a market comparison\", desc: \"How about 'phantom shares' or a 'cash LTI' with a market comparison? Both in lieu of bonus portions. With 'phantom shares', employees receive virtual shares that reflect the value of real shares but only entitle them to a cash payout. With a 'cash LTI', amounts are awarded, deferred for, say, 3 years, and then paid out if the employee is still employed by then \u2013 and the payout amount can (optionally) also be made dependent on the company's performance over the 3 years, e.g. in direct comparison with peer companies!\" },\n          nein: { title: \"\u00abPhantom shares\u00bb or \u00abCash LTI\u00bb with a market comparison\", desc: \"How about 'phantom shares' or a 'cash LTI' with a market comparison? Both in lieu of bonus portions. With 'phantom shares', employees receive virtual shares that reflect the value of real shares but only entitle them to a cash payout. With a 'cash LTI', amounts are awarded, deferred for, say, 3 years, and then paid out if the employee is still employed by then \u2013 and the payout amount can (optionally) also be made dependent on the company's performance over the 3 years, e.g. in direct comparison with peer companies!\" }\n        },\n        nein: {\n          ja:   { title: \"\u00abPhantom options\u00bb or \u00abCash LTI\u00bb with a market comparison\", desc: \"How about 'phantom options' or a 'cash LTI' with a market comparison? With 'phantom options', employees receive the increase in the value of a share, say over 3 years, paid out in cash. With a 'cash LTI', amounts are awarded, deferred for, say, three years, and then paid out if you are still employed by then \u2013 and the payout amount can (optionally) also be made dependent on the company's performance over the three years, e.g. in direct comparison with peer companies!\" },\n          nein: { title: \"\u00abPhantom shares\u00bb or \u00abCash LTI\u00bb with a market comparison\", desc: \"How about 'phantom shares' or a 'cash LTI' with a market comparison? With 'phantom shares', employees receive virtual shares that reflect the value of real shares but only entitle them to a cash payout. With a 'cash LTI', amounts are awarded, deferred for, say, three years, and then paid out if you are still employed by then \u2013 and the payout amount can (optionally) also be made dependent on the company's performance over the three years, e.g. in direct comparison with peer companies!\" }\n        }\n      }\n    },\n    boerse: {\n      ja: {\n        ja: {\n          ja:   { title: \"Share purchase plan or bonus shares\", desc: \"How about a share purchase plan, or bonus shares? Under this scheme, employees invest their own money (or forgo a portion of their bonus) to acquire restricted shares, typically on preferential terms.\" },\n          nein: { title: \"Share purchase plan or bonus shares\", desc: \"How about a share purchase plan, or bonus shares? Under this scheme, employees invest their own money (or forgo a portion of their bonus) to acquire restricted shares, typically on preferential terms.\" }\n        },\n        nein: {\n          ja:   { title: \"Employee stock options\", desc: \"How about employee stock options? These are conditional contractual rights to purchase shares (voluntarily) in the future at a predefined price, provided the employee is still employed by then. This creates a strong focus on value creation. However, there may be criticism from proxy advisors.\" },\n          nein: { title: \"RSUs (Restricted Share Units)\", desc: \"How about RSUs (Restricted Share Units), which are allocated in lieu of bonus portions? These are conditional contractual rights to receive shares free of charge after, say, 3 years, provided you are still employed by then. This also has a strong retention effect. However, there may be criticism from proxy advisors.\" }\n        }\n      },\n      nein: {\n        ja: {\n          ja:   { title: \"Difficult combination\", desc: \"A difficult combination. You will probably have to decide: focus on capital gains from the outset (e.g. a share purchase plan or bonus shares)? Or focus on ensuring that employees do not have to invest anything (e.g. Performance Share Units with growth targets)?\" },\n          nein: { title: \"Difficult combination\", desc: \"A difficult combination. You will probably have to decide: focus on capital gains from the outset (e.g. a share purchase plan or bonus shares)? Or focus on the fact that employees do not have to invest anything (e.g. Restricted Share Units)?\" }\n        },\n        nein: {\n          ja:   { title: \"Performance Share Units (PSUs) with growth objectives\", desc: \"How about Performance Share Units (PSUs) with growth objectives? These are conditional contractual entitlements to receive a certain number of shares free of charge after, say, 3 years, provided you are still employed by then and the company has met its growth targets. This also has a strong retention effect.\" },\n          nein: { title: \"Performance Share Units (PSUs)\", desc: \"How about Performance Share Units (PSUs)? These are conditional contractual entitlements to receive a certain number of shares free of charge after, say, 3 years, provided you are still employed by then and the company has achieved certain financial and\/or strategic targets. This also has a strong retention effect.\" }\n        }\n      }\n    },\n    startup: {\n      ja: {\n        ja: {\n          ja:   { title: \"Conflict of objectives\", desc: \"Here we may have a conflict of objectives in Switzerland (less so in other countries): in order to benefit from tax-free capital gains upon an exit, employees would need to be able to acquire the shares beforehand. So a decision must be made regarding the model: the possibility of tax-free capital gains on exit (e.g. with employee share options that can be exercised before the exit) \u2013 or no share issue until the exit?\" },\n          nein: { title: \"Restricted shares or employee stock options\", desc: \"What about restricted shares? Employees could either buy these with their own money or receive them in lieu of a bonus portion. Or employee stock options that can also be exercised before an exit?\" }\n        },\n        nein: {\n          ja:   { title: \"Conflict of objectives\", desc: \"Here we may have a conflict of objectives in Switzerland (less so in other countries): in order to benefit from tax-free capital gains upon an exit, employees would need to be able to acquire the shares beforehand. So a decision must be made regarding the model: the possibility of tax-free capital gains on exit (e.g. with employee share options that can be exercised before the exit) \u2013 or no share issue until the exit?\" },\n          nein: { title: \"Employee stock options with net exercise\", desc: \"How about employee stock options with time-based vesting and net exercise? This allows employees to acquire shares even before the exit; net exercise means no investment is required, and a tax-free capital gain may still be realized upon exit.\" }\n        }\n      },\n      nein: {\n        ja: {\n          ja:   { title: \"\u00abPhantom shares\u00bb (exit-contingent)\", desc: \"How about 'phantom shares' in lieu of bonus portions, or in exchange for lower salaries, and contingent on achieving an exit? These are virtual shares that reflect the value of real shares but only entitle the holder to a cash payout depending on the share value at the time of an exit.\" },\n          nein: { title: \"\u00abPhantom shares\u00bb\", desc: \"How about 'phantom shares' in lieu of bonus portions, or in exchange for lower salaries? These are virtual shares that reflect the value of real shares but only entitle the holder to a cash payout, provided they remain with the company for, say, 3 years.\" }\n        },\n        nein: {\n          ja:   { title: \"\u00abPhantom options\u00bb\", desc: \"How about 'phantom options'? Under this scheme, employees are paid out in cash for the increase in a share's value up to the exit, provided they are still with the company by then.\" },\n          nein: { title: \"\u00abPhantom options\u00bb\", desc: \"How about 'phantom options'? Under this scheme, employees receive the increase in the value of a share over a specific period (e.g. 3 years) as a cash payment, provided they are still with the company at that time.\" }\n        }\n      }\n    }\n  };\n\n  function setProgress(pct) {\n    document.getElementById('progressFill').style.width = pct + '%';\n  }\n\n  function showScreen(id) {\n    document.querySelectorAll('#du-quiz .screen').forEach(s => { s.style.display = 'none'; });\n    const el = document.getElementById(id);\n    el.style.display = 'block';\n    el.scrollIntoView({ behavior: 'smooth', block: 'start' });\n  }\n  window.addEventListener('DOMContentLoaded', function() {\n    document.querySelectorAll('#du-quiz .screen').forEach(s => { s.style.display = 'none'; });\n    const s1 = document.getElementById('screen-1');\n    if (s1) s1.style.display = 'block';\n  });\n\n  function goTo(step) {\n    const screens = { 1: 'screen-1', 2: 'screen-2', 3: 'screen-3', 4: 'screen-4' };\n    const progress = { 1: 0, 2: 25, 3: 50, 4: 75 };\n    setProgress(progress[step]);\n    \/\/ Q2: dynamic per category\n    if (step === 2 && state.category === 'boerse') {\n      document.getElementById('q2-text').textContent = 'Should participants be required to invest their own money, or forgo bonus portions (\\u00abskin in the game\\u00bb)?';\n    } else if (step === 2) {\n      document.getElementById('q2-text').textContent = 'Is the possibility of tax-free capital gains (for eligible employees) important?';\n    }\n    \/\/ Q3: dynamic per category\n    if (step === 3 && state.category === 'startup') {\n      document.getElementById('q3-text').textContent = 'Should eligible employees be required to invest their own money (or forgo bonus portions)?';\n    } else if (step === 3 && state.category === 'boerse') {\n      document.getElementById('q3-text').textContent = 'Are tax-free capital gains and dividend payments a priority, ideally from the outset?';\n    } else if (step === 3) {\n      document.getElementById('q3-text').textContent = 'Should eligible employees be required to invest their own money (or forgo bonus portions)?';\n    }\n    \/\/ Q4: dynamic per category\n    if (step === 4 && state.category === 'startup') {\n      if (state.q2 === 'ja') {\n        document.getElementById('q4-text').textContent = 'Should the actual transfer of shares to employees take place only upon an exit in any case?';\n      } else {\n        document.getElementById('q4-text').textContent = 'Should a payout only be possible upon an exit in any case?';\n      }\n    } else if (step === 4 && state.category === 'boerse') {\n      document.getElementById('q4-text').textContent = 'Is the company pursuing a strong growth strategy?';\n    } else {\n      document.getElementById('q4-text').textContent = 'Should the incentive scheme be closely linked to a growth strategy?';\n    }\n    \/\/ Update Q4 image: exit for startup, growth for others\n    const q4img = document.getElementById('q4-img');\n    if (q4img) {\n      q4img.src = (state.category === 'startup') ? 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